HORIZON CINEMAS BELTWAY PLAZA PRICES MOVIE

About 700 theaters nationwide sell alcohol, he says, up from about 200 in the mid-2000s. While other theaters don't appear eager to jump on the fine-dining bandwagon, more and more are adding liquor licenses to their offerings, says NATO's Corcoran. Some 50 wines will be available, along with 12 beers on tap. The 'gourmet American' menu, prepared in a 5,000-square-foot on-site kitchen, will feature entrees ranging from $14.95-$28.95 and appetizers from $7.95-$13.95. And the emphasis on food and drink is paramount, to the point where officials like to refer to their facility as a restaurant that shows movies, rather than the other way around. While the CineBistro will not offer power recliners, it will includes seats that recline, as well as rows far enough apart to satisfy even the tallest of spectators.

'We gear ourselves toward the more discerning guest who is really looking for the finer things,' says Fred Myers, vice president of CineBistro.

They are confident the new Baltimore location will do just as well. But officials are unapologetic about the additional cost, citing the success of previous CineBistros that have opened in other cities.

HORIZON CINEMAS BELTWAY PLAZA PRICES MOVIE

On the other hand, the option for luxury dining at the Cinebistro comes at a price movie tickets will run $12.50-$15. The Hollywood, for instance, waited about a year-and-a-half before adding $1.50 to the cost of admission, and its price range of $6.50-$9.50 remains well in line with what the competition is charging the nearby AMC Security Square 8, for instance, charges $5.29-$10.49. Ticket prices where the luxury seats have been installed remain competitive, in most cases at or below other nearby theaters. 'I've been pulling in people from all over, even from downtown Baltimore.' 'Attendance has been skyrocketing,' Cohen says. But even so, business over the past year is up more than 60 percent compared to the previous period, he says. In addition to the cost of the seats themselves, installing them throughout the four-screen theater reduced its total capacity from about 600 to 300. Installing the recliners, which cost around $600 each, represented something of a gamble for Hollywood Cinemas owner Scott Cohen. 'People like customer service,' Corcoran says, 'and increasingly, customer service is giving them a really comfortable seat.' It's been working really well across the industry,' Patrick Corcoran, spokesman for the National Association of Theater Owners, said of the 're-seating' trend, which started about three years ago. And at the CineBistro, a luxury theater scheduled to open Friday, moviegoers will be able to enjoy upscale dining - everything from ahi tuna taquitos to New York strip steak - while watching first-run movies.

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